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Passport plays up kidsí bent to collect
March 18, 2016

Stuck on fruit
February 10, 2016

Produce Passport News

Passport plays up kidsí bent to collect

March 18, 2016






Leftover Price Look-Up stickers could be the key to getting children to eat more fruits and vegetables.


Robert Zyluk, president of Winnipeg, Manitoba-based Innovative Promotions, created a booklet where children place PLU stickers from the fruits and vegetables they eat, called the Produce Passport, as a way to help curb childhood obesity.


"I thought this would be a great way to get kids to make healthier food choices in a fun and interactive way," Zyluk said.


Zyluk, whose background is in sports promotions and marketing, said he got the idea for the passport from constant news reports about obesity in children.